Sondra Zalupe is a Cultural Project Manager, Producer, Content Writer, HolisArts Project Manager, one of the founders of the society Step Ahead of Melanoma (“Soli priekšā melanomai”), stage 4 melanoma patient.
Sondra began her professional career in 2008 while working for the events management agency Meduza. All of her further activities are also closely related to the cultural sector:
2010 – Founder of the company GreenRiver MUSIC, where Sondra is still actively involved.
2012 – Head of Marketing, Sales and PR of the Latvian National Symphony Orchestra.
Meanwhile, Sondra has been involved in the implementation of a number of projects with lots of famous Latvian performing artists such as Latvian Voices, Linda Leen, Rihards Zalupe, Oskars Petrauskis, Raimonds Petrauskis, Ieva Kerevica, Janis Ozols and the choir MASKA, Guntis Kuzma, Kaspars Kurdeko, Ieva Sutugova, Varis Klausitajs and many others.
Spring of 2017 saw the beginning of Sondra’s melanoma story. In early 2018, melanoma spread throughout her body (metastasis). As a result, the charity Ziedot.lv organized an extensive fundraising campaign and a benefit concert in cooperation with the Latvian National Symphony Orchestra fund, raising nearly EUR 100,000 for Sondra’s medication. Another fundraising campaign for immunotherapy purposes was organized in December 2019. Sondra’s busy career in PR every so often alternated with surgeries, side effects and a fresh start again.
In spring 2019, in cooperation with Olga Valcina and Laura Breidaka, Sondra founded a melanoma patient support society – Step Ahead of Melanoma, and since then she has actively represented the interests of melanoma patients in Latvia and Europe. Sondra is the initiator and driving force behind PR for the charity campaigns I Am Here For You To Live (“Es nākšu, lai Tu dzīvotu”) and Beautiful in White (“Balts arī ir skaisti”).